Thursday April 22, 2021

Cabarrus This Week: New turf fields: A win for local collaborators

New turn fields: A win for local collaborators

Funded by occupancy taxes, the fields will boost sports tourism

In a unique opportunity to simultaneously enhance the area’s tourism assets and school facilities, the Cabarrus County Convention & Visitors Bureau partnered with Cabarrus County Government and Cabarrus County Schools to expand offerings for amateur sports with four new turf fields.

The dual-purpose project provides new venues for tournaments that bring positive economic impact while serving as state-of-the-art home fields for three local high schools, Cox Mill (1), Jay M. Robinson (1) and West Cabarrus (2). Each field is equipped with cooling technology and is lined for football, soccer and lacrosse.

The venues have and will continue to generate bookings, bringing event organizers, supporting staff, athletes, and their loved ones to Cabarrus County as North Carolina’s reopening progresses.

The shared vision and established relationship between Cabarrus County Government and the CVB made it feasible to fund the project through allocated occupancy tax dedicated to enhancing sports facilities.

“The development of this project is the result of collaboration, which is at the heart of the Cabarrus County mission – people, communities and government working together and staying focused on a successful future,” said Steve Morris, Cabarrus County Board of Commissioners Chairman.

The first visiting event took place at West Cabarrus High School earlier this month.

To learn more about the Cabarrus County CVB and the economic contribution of tourism in our community, visit

This video takes you to the turf field project ribbon cutting, where students and supporters found many reasons to cheer.

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